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    <loc>https://www.pontuswadstrom.se/thoughts-1/neuromancer-and-the-things-that-struck-me-rereading-it-after-ten-years</loc>
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      <image:title>Thoughts - Neuromancer, and the things that struck me rereading it after ten years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/what-i-read-the-last-year-or-so</loc>
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    <lastmod>2023-06-13</lastmod>
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      <image:title>Thoughts - What I read the last year, or so - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-understanding-or-predicting-the-future</loc>
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    <lastmod>2023-06-12</lastmod>
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      <image:title>Thoughts - On understanding or predicting the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-value-and-worth</loc>
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    <lastmod>2023-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/bb3754d6-ee6b-4ba8-8437-ecc37c00cd78/robert-anasch-Wnp7qnhHtyw-unsplash.jpg</image:loc>
      <image:title>Thoughts - On value and worth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-inflation-and-the-food-industry</loc>
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    <lastmod>2024-06-26</lastmod>
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      <image:title>Thoughts - On inflation and the food industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-knowledge-education-learning-intelligence-and-competence</loc>
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    <lastmod>2023-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/2f9b7a3d-3225-499b-b4e3-6292c66e94ce/IMG_8226.jpg</image:loc>
      <image:title>Thoughts - On knowledge, education, learning, intelligence, and competence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-risk-from-an-economists-perspective</loc>
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    <lastmod>2023-06-12</lastmod>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-making-prections</loc>
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    <lastmod>2025-07-10</lastmod>
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      <image:title>Thoughts - On making predictions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/change-in-the-mind-of-the-strategist-frndring-i-huvudet-p-en-strateg-p2wjl</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/dbfd2914-3b13-413f-b5fe-839e0a4bf600/Fo%CC%88ra%CC%88ndring_i_huvudet_pa%CC%8A_en_strateg.jpg</image:loc>
      <image:title>Thoughts - Förändring i huvudet på en strateg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/change-in-the-mind-of-the-strategist-frndring-i-huvudet-p-en-strateg</loc>
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    <lastmod>2023-05-10</lastmod>
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      <image:title>Thoughts - Change in the mind of the strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-r-ett-verb-fortfarande-och-kanske-nnu-mer-idag</loc>
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    <lastmod>2023-05-09</lastmod>
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      <image:title>Thoughts - Strategi är ett verb (fortfarande, och kanske ännu mer idag) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-perspectives</loc>
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    <lastmod>2023-05-09</lastmod>
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      <image:title>Thoughts - On perspectives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1683634746585-IPOWPBJVNQBJR2VTIPP7/samantha-hentosh---XgzR3NmqE-unsplash.jpg</image:loc>
      <image:title>Thoughts - On perspectives</image:title>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/on-expertise</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1683634553753-OYVUQ250PEW29B1OXWS5/kari-shea-1SAnrIxw5OY-unsplash.jpg</image:loc>
      <image:title>Thoughts - On expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1683634554701-AXTIPOOMJZ6LZR5BE2TX/piotr-makowski-27LH_0jXKYI-unsplash.jpg</image:loc>
      <image:title>Thoughts - On expertise</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1683634558640-B4DHIKOMFBI94RCZG168/reza-shayestehpour-Nw_D8v79PM4-unsplash.jpg</image:loc>
      <image:title>Thoughts - On expertise</image:title>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/on-making-things-happen</loc>
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    <lastmod>2023-05-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/5565cacb-19b1-42ba-9c1e-9a90cf021e1c/brett-jordan-cBY2CtqQ6YI-unsplash.jpg</image:loc>
      <image:title>Thoughts - On making things happen</image:title>
      <image:caption>On making things happen: The sooner we realize that there is no natural law dividing strategy formulation from strategy execution, the better. In a changing world where a fast pace forces us to learn quickly to adapt, plans quickly become obsolete. Moving forward, realizing strategy, through experimentation and adjustment guided by some long-term ambition is a far more suitable tactic when both means and goals are largely unknown.</image:caption>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/a-common-language-for-strategy-and-change-454hb</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-24</lastmod>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/blog-post-title-one-rn2z5-pgt79</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630914121102-TNRKTWYXXN3Q8PM9ZQON/Strategy+Issues_PPT.jpeg</image:loc>
      <image:title>Thoughts - What are the strategy issues to manage? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/blog-post-title-two-3g2jj-5ad7l</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-10</lastmod>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/blog-post-title-three-spk49-gghwy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-26</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/long-term-success-and-the-ways-of-managing-zh52r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/vad-r-change-egentligen-en-konsekvens-av-misslyckande</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/realizing-strategy-and-smart-organizations</loc>
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    <lastmod>2023-03-24</lastmod>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/pod-om-verksamhetsutveckling-hos-ledarna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-24</lastmod>
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  <url>
    <loc>https://www.pontuswadstrom.se/thoughts-1/strategy-is-a-verb</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/execution-management-r-mdan-fr-att-realisera-strategi-vrt-insatsen</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/hgsta-ledningens-nya-ansvar</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/kaffe-p-ett-nytt-stt</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/13-saker-riktigt-kreativa-personer-gr-annorlunda</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/varfr-ska-fretag-arbeta-med-strategi</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/lska-dina-misstag</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/att-realisera-strategi</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/smarta-organisationer-och-lngsiktig-framgng</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/snabbast-som-en-konkurrensfrdel</loc>
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    <lastmod>2023-03-24</lastmod>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/varaktiga-konkurrensfrdelar-strst-bst-snabbast-eller-vackrast</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/frndring-av-beteenden-p-olika-stt-frekvens-och-topografi</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/inlrning-innovation-och-kontrollbehov</loc>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/inlrning-och-den-mest-vrdefulla-resursen</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/framgng-fder-nedgng</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/revolution-och-evolution</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-r-frndring</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/kontrollbehov-experimenterande-och-lngsiktig-framgng</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-fr-att-frndra-eller-fr-att-optimera</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-och-en-strategi-noter-och-musik</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-absolut-inte-bara-fr-ledningen</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategins-5a-arenan-affren-arbetsstten-ansvaret-och-avsikten</loc>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/strategi-trttsamma-militrliknelser-och-nya-perspektiv</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/innovativ-kultur-ur-ett-beteendeperspektiv-del-ii</loc>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/bortprioriteringar-en-strategisk-nyckel</loc>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/logik-eller-kreativitet-hur-lser-vi-dagens-strategiska-frgor</loc>
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    <lastmod>2023-03-24</lastmod>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/rationell-och-frutsgbar-eller-irrationell-och-omjlig-att-frutsga</loc>
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    <loc>https://www.pontuswadstrom.se/thoughts-1/plattityder-och-prestation-ett-negativt-samband</loc>
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    <priority>0.75</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1631864372512-UC63L4ANGUOU3ZGF3JUO/Ska%CC%88rmavbild+2021-09-17+kl.+09.37.48.jpeg</image:loc>
      <image:title>Expertise - Make it stand out</image:title>
      <image:caption>Adapted from Wadström, P., Schriber, S., Teigland, R. &amp; Kaulio, M. (2017) Strategi. Liber: Stockholm</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/wadstromnew</loc>
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    <priority>1.0</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1629315939636-XQN23LZUOXLF6PU1GNYV/wadstrom_start+2.jpg</image:loc>
      <image:title>Pontus Wadstrom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/services</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630399819847-HB1Y1RBRPO6DU2WIP5UM/IMG_0687.jpeg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1624009182418-5T3H2MB3LCAAQMF990BQ/lecturer+S-V.jpeg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/writings-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630392427584-MMYBSRL6PLP6TZOD470B/Advancing+Strategy+through+Behavioural+Psychology_pick.jpg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630394560141-6FC6P7Z3W8905ZVB6457/Ska%CC%88rmavbild+2021-08-31+kl.+09.17.25.jpeg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/c3457632-0aec-4e75-bf60-8b9426ad0cc4/Ska%CC%88rmavbild+2023-01-11+kl.+10.19.50.jpg</image:loc>
      <image:title>Writings</image:title>
      <image:caption>“Pontus lyfter strukturerat och handfast fram konkreta framgångsfaktorer för att lyckas realisera förändringars strategiska värde till fullo. Boken flätar stilfullt samman tvärvetenskapliga erfarenheter i god balans med praktiskt genomförbara rekommendationer. Innehållet har hög applicerbarhet på alla typer av förändringar, stora och små, nationella och internationella. Med humorns kraft hålls läsaren genomgående engagerad och på gott humör.” Eva Åkesson, Transformation Director, Tetra Pak “Strategiskt förändringsarbete är svårt på riktigt. Det reflekteras inte alltid i den uppsjö av texter som handlar om förändring. Pontus Wadström däremot tar förändring på det allvar det förtjänar, och gör här en grundlig genomgång av ämnet, med fokus på tillämpning och praktisk relevans. ”Förändring i huvudet på en strateg” bör läsas av beslutsfattare som reflekterar över sitt arbete.” Thomas Kalling, Professor i strategi, Lunds Universitet “Pontus bok kommer vara en stor hjälp i de förändringar jag driver. Han varvar hårda och mjuka vetenskapliga modeller som underlättar förståelse för förändringsarbete. Boken ger läsaren bekräftelser, aha-upplevelser och nya insikter till hur vi bör hantera strategiska och omfattande förändringar. Jag kommer fortsättningsvis använda boken när jag vill reflektera över svårigheter jag möter i förändringar.” Maria Anjou, VP Business Services, NCC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/a29d8efa-1a9c-4c76-8e8a-a79594edbd4b/IMG_8185_JPG.jpg</image:loc>
      <image:title>Writings - “In a structured and concrete way, Pontus presents clear success factors for fully realising the value of strategic change. The book stylishly connects interdisciplinary experiences in good balance with practical recommendations. The content has high applicability to all types of change, large and small, national and international. And with humour, the reader is kept engaged and in a good mood throughout the entire book.” Eva Åkesson, Transformation Director, Tetra Pak</image:title>
      <image:caption>“Strategic change is genuinely demanding. This is not always reflected in the plethora of texts about change. Pontus Wadström, on the other hand, gives change the serious attention it deserves, and presents a thorough review of the subject, focusing on application and practical relevance. “Change in the mind of the strategist” should be read by all decision-makers who reflect on their work.” Thomas Kalling, Professor of Strategy, Lund University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630393549364-X4LJ2RY9BKHAQYDO25XT/Ska%CC%88rmavbild+2021-08-31+kl.+09.01.54.jpeg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630395696834-RNP18HIZH2GYGH3VYF7P/Strategi+a%CC%88r+ett+verb+-+HD+kopia+%28kopia%29+2.jpg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630395511322-AA1T6M6X0YXN51R8Q9ON/Strategi5A+%28kopia%29.png</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630406542976-DFEMAQU1VV2DJKOZZG3K/Ska%CC%88rmavbild+2021-08-31+kl.+12.40.38.jpeg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/dd3322db-a9f9-4e4c-b7ec-823c6017107b/Strategi_a%CC%88r_ett_verb.jpg</image:loc>
      <image:title>Writings</image:title>
      <image:caption>“Denna verkligt användbara bok är ett måste för alla organisationer som vill skapa konkurrensfördelar och skapa värde för sina kunder. För att lyckas på dagens föränderliga och utmanande marknader hjälper boken dig att dra nytta av metoder som bygger på vetenskap och beprövad erfarenhet. Tydligt presenterat och rakt på sak i varje kapitel bildar Pontus Wadström ett system och recept för företags framgång på alla nivåer. Dina kunder, personal och kollegor kommer att tacka dig, och dina konkurrenter kommer att förundras över hur ni lyckades med det ni gjorde.” Mattias Magnell, Leadership Development Manager, Skanska och ordförande för Svenska institutet för standarder (SIS) kommitté för Human Resource Management “Pontus beskriver, på ett verkligt lättillgängligt sätt, hur organisation kan arbeta för att realisera strategi i praktiken. Den här boken är enligt mig en av få managementböcker som verkligen kan göra skillnad i din organisation.” Vice VD, INTEC, Peter Hjelmze</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630394180982-WYMP782KVE5X5T8ZKE1L/Ska%CC%88rmavbild+2021-08-31+kl.+09.11.07.jpeg</image:loc>
      <image:title>Writings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pontuswadstrom.se/contacts</loc>
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    <lastmod>2024-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60cc38fc7e94c83275746ff5/1630401369636-NOEOG92BQ1RAX98QIULV/contact+2.jpg</image:loc>
      <image:title>Contacts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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